Who Is Seth Godin!

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 230 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

The easy way to get the big picture about the work and writings of Seth Godin

 

WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.

Seth's best blog posts from the last 2 years 

Scarcity

9 points

Hungry

2 points

Tribes! 

Tribes: We Need You to Lead Us

Amazon Price: $11.99 (as of 01/08/2009)Buy Now

This is my latest book, it ships in October. It's about leadership as a marketing tool.

How to avoid the Meatball Sundae? 

First, you have to know what it is

Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:

Meatball Sundae

A meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.

Video and books 

Here are five links to get you started
The lens about my big book
Tons of free samples from Small is the New Big
"Broken" video at Google
Free video I did at Gel. 20 minutes or so.
Google talk
This talk was at Google in February. 45 minutes or so.
Ted Speech
From four years ago.
The Dip book lens
My latest book, the fastest-selling one I've ever done. It's about quitting.

YES, lots of free ebooks 

Seth's ebooks at one place
All of them. In one place.
The new ebook
Flipping the Funnel.

It's free and it comes in three handy editions. While supplies last...
Money for nothing, traffic ebook
Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.

Yes, the action figure is real 

And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.

The Seth Godin Action Figure!

Pick your favorite Seth titles 

Recent noteworthy posts 

Squid Soup
First of a three part post about inertia.
Different kinds of traffic
Are you measuring what matters?
Barry Bonds
Sometimes, swinging for the fences is not the right strategy
Can't vs. Won't
Precise language can change the way you do things
How to live with a great designer
Things every marketer might want to know about how designers work.

ABOUT SETH 

Seth's official bio
Background on his books, education and entrepreneurial activities.
Squidoo
Seth's new online venture. Hey! You're already here. Never mind.
Seth in the Wikipedia
Seth's biography in the Wikipedia.

SETH'S BLOG, THE LATEST POSTINGS 

Loading Fetching RSS feed... please stand by

SETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS) 

  1. For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.

    In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working.

  2. One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.

  3. Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.

  4. It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.

  5. The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.

  6. The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.

  7. Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?

TOP 7 'SETH'S BLOG' POSTS OF ALL TIME 

Small is the new big
How the net turns the advantage of the mighty upside down.
Don't shave that yak!
How to get things done.
What makes an idea viral?
How ideas spread. The short version
Beware the CEO Blog
Well, beware the bad ones, anyway.
The new digital divide
It's about attitude, not bandwidth
Two kinds of writing
For strangers and for friends, of course.
Death plus a fine
Just a photo

Contacting Seth 

  1. Phone and stamps rarely succeed. Your best bet is to drop him an email--seth@squidoo.com

IDEAS THAT WORKED (and didn't work) 

Transplantation Journal
An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
Yoyodyne
The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
Zoomtone records
Hi-rez, acoustic SACD record label. Didn't work. Not at all.
Feedsters top 500
Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.

FREE ebooks YOU CAN DOWNLOAD RIGHT NOW 

KNOCK KNOCK
On web sites that work
WHO'S THERE
On blogs that work
EVERYONE'S AN EXPERT
On lenses
UNLEASHING THE IDEAVIRUS
The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
THE BOOTSTRAPPER'S BIBLE
Not available for a while, here it is again.

BONUS STUFF 

The Fast Company Papers
Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
But why is this lens in the third person?
I'm not really sure.
Recommended book list
From All Marketers Are Liars
SEMINAR!
On June 15, 2006, Seth is hosting a seminar in NYC.

WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...) 

Technorati
A search of recent comments in the blogosphere
Google
A google search of reviews of Seth's books

Buy some books 

Purple Cow: Transform Your Business by Being Remarkable

Short and fun, an easy intro into what it takes to get noticed.

Amazon Price: $14.25 (as of 01/08/2009) Buy Now

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

The latest book. Marketers aren't really liars, they're storytellers.

Amazon Price: $16.29 (as of 01/08/2009) Buy Now

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

I edited this book. 33 writers, all for charity.

Amazon Price: $13.57 (as of 01/08/2009) Buy Now

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

My first bestseller. About delivering anticipated, personal and relevant messages to people who want to get them.

Amazon Price: $16.50 (as of 01/08/2009) Buy Now

Unleashing the Ideavirus

The most popular ebook ever, now in paperback.

Amazon Price: (as of 01/08/2009) Buy Now

Free Prize Inside: The Next Big Marketing Idea

Underrated, I think. This is about HOW to get remarkable done.

Amazon Price: $13.57 (as of 01/08/2009) Buy Now

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

Perhaps my favorite book. Darwin wrote the foreword.

Amazon Price: $17.95 (as of 01/08/2009) Buy Now

The Big Red Fez: How To Make Any Web Site Better

Easy but surprising stuff about your website.

Amazon Price: $10.16 (as of 01/08/2009) Buy Now

The Guerrilla Marketing Handbook

The oldest book on this list. Still good stuff!

Amazon Price: $13.57 (as of 01/08/2009) Buy Now

Free Prize Inside / Purple Cow

2 books on CD for one low price.

Amazon Price: (as of 01/08/2009) Buy Now

The New Book (plus one) 

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

Amazon Price: $17.13 (as of 01/08/2009) Buy Now

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Amazon Price: $9.76 (as of 01/08/2009) Buy Now

Meatball Sundae: Is Your Marketing out of Sync?

Amazon Price: $15.57 (as of 01/08/2009) Buy Now

Tribes: We Need You to Lead Us

Amazon Price: $11.99 (as of 01/08/2009) Buy Now

Seth on YouTube 

Go ahead and vote for your favorites.

"All Marketers are Liars" - Seth Godin speaks at Google 5 points

Seth Godin: Sliced bread and other marketing delights 3 points

Seth Godin Shaved Our Heads in Salt Lake City, Utah 1 of 3 1 point

Chemistry Digital Vlog One 1 point

Seth on Wikipedia 

Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.

What the web is saying 

My Books On Personal Development
[...] - Brian Tracy Buying Trances - Joe Vitale Small is the new Big - Seth Godin Unleashing the Idea Virus - Seth Godin All Marketers are Liars - Seth Godin George George Fouries last blog post..How to promote your MLM Business [...] Read more comments by George Fourie
3 Easy Ways to Write with Style
[...] grew up on that. There's something poetic about it. Poetically insightful. What surprised me is when I read The Dipp, by Seth Godin, is I kept thinking how Dr. Suessishly insightful. It read simply. It read fast. It stuck well. How cool is that [...] Read more comments by J.D. Meier
Social Media excels at making things happen indirectly
[...] -term strategy. Advertising and indirect communication make for wonderful storytelling. I currently live in a small town and it provides a great education in marketing/storytelling. Living in one reminds me of Seth Godin's book, All Marketer's Are Liars.Read more comments by John Michael Cannon
What Storytellers Can Do In Real Time
Like Seth Godin would say all marketers are great story tellers. Put this in real time and you've got people hooked to see what story your going to tell next. This is the great thing about transparency; it's all live.Read more comments by @MattWilsontv
Si fa presto a parlare di Social Media
di eretici parla anche seth godin nel suo ultimo libro, Tribes.Read more comments by [m]m
Question of the Day
Seth Godin and Smashing MagazineRead more comments by Michael Schutz
How To Become a Better Blogger
As what Seth Godin said, "The mistake most blogs and books make: they are about the writer, not the reader."Read more comments by Yan
FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter
I follow most of these, but I'll ask you the follow up question, being do you follow people like Seth Godin, who not only doesn't follow almost anyone on Twitter, but also doesn't even allow comments on his blog, let alone wants to spend [...] Read more comments by Mitch
Author John King On Understanding Your Tribe
Tribal Leadership came out in January of 2008, while Seth Godin's came out in October. Godin stated in the acknowledgments of Tribes that he not only thought it had a terrific title, but that he recommended his readers pick it up. The contents of this [...] Read more comments by Kyle Bylin
Design Decisions: Saying more in less space on the new Highrise site
You know you've made it when Seth Godin is handing out advice in your blog comments. Seth Godin! Awesome.Read more comments by MattH
powered by Backtype

Popular posts from 2008