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The easy way to get the big picture about the work and writings of Seth Godin
WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.
Seth's best blog posts from the last 2 years
You should write an ebook
7 points
Looking for trouble
4 points
Understanding the funnel
4 points
Seven tips to build for meaning
4 points
The Long Tail and the Dip
4 points
One, a few, most or all
3 points
Make something happen
3 points
Starting over with customer service
3 points
How to get traffic for your blog
3 points
The intangibles
3 points
Tribe Management
3 points
How to create a great website
2 points
The web doesn't care
2 points
Permission Marketing
2 points
What do you know?
1 point
Tribes!
Tribes: We Need You to Lead Us
Amazon Price: $13.57 (as of 10/12/2008)
This is my latest book, it ships in October. It's about leadership as a marketing tool.
How to avoid the Meatball Sundae?
First, you have to know what it is
Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:Meatball Sundae
A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Video and books
Here are five links to get you started
- The lens about my big book
- Tons of free samples from Small is the New Big
- "Broken" video at Google
- Free video I did at Gel. 20 minutes or so.
- Google talk
- This talk was at Google in February. 45 minutes or so.
- Ted Speech
- From four years ago.
- The Dip book lens
- My latest book, the fastest-selling one I've ever done. It's about quitting.
NEW free ebook
- The new ebook
- Flipping the Funnel.
It's free and it comes in three handy editions. While supplies last... - Money for nothing, traffic ebook
- Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.
Yes, the action figure is real
And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.The Seth Godin Action Figure!
Pick your favorite Seth titles
Recent noteworthy posts
- Squid Soup
- First of a three part post about inertia.
- Different kinds of traffic
- Are you measuring what matters?
- Barry Bonds
- Sometimes, swinging for the fences is not the right strategy
- Can't vs. Won't
- Precise language can change the way you do things
- How to live with a great designer
- Things every marketer might want to know about how designers work.
ABOUT SETH
- Seth's official bio
- Background on his books, education and entrepreneurial activities.
- Squidoo
- Seth's new online venture. Hey! You're already here. Never mind.
- Seth in the Wikipedia
- Seth's biography in the Wikipedia.
SETH'S BLOG, THE LATEST POSTINGS
Fetching RSS feed... please stand bySETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)
- For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working. - One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
- Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.
- It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.
- The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
- The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
- Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
TOP 7 'SETH'S BLOG' POSTS OF ALL TIME
- Small is the new big
- How the net turns the advantage of the mighty upside down.
- Don't shave that yak!
- How to get things done.
- What makes an idea viral?
- How ideas spread. The short version
- Beware the CEO Blog
- Well, beware the bad ones, anyway.
- The new digital divide
- It's about attitude, not bandwidth
- Two kinds of writing
- For strangers and for friends, of course.
- Death plus a fine
- Just a photo
Contacting Seth
- Phone and stamps rarely succeed. Your best bet is to drop him an email--seth@squidoo.com
IDEAS THAT WORKED (and didn't work)
- Transplantation Journal
- An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
- Yoyodyne
- The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
- Zoomtone records
- Hi-rez, acoustic SACD record label. Didn't work. Not at all.
- Feedsters top 500
- Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.
FREE ebooks YOU CAN DOWNLOAD RIGHT NOW
- KNOCK KNOCK
- On web sites that work
- WHO'S THERE
- On blogs that work
- EVERYONE'S AN EXPERT
- On lenses
- UNLEASHING THE IDEAVIRUS
- The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
- THE BOOTSTRAPPER'S BIBLE
- Not available for a while, here it is again.
BONUS STUFF
- The Fast Company Papers
- Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
- But why is this lens in the third person?
- I'm not really sure.
- Recommended book list
- From All Marketers Are Liars
- SEMINAR!
- On June 15, 2006, Seth is hosting a seminar in NYC.
WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...)
- Technorati
- A search of recent comments in the blogosphere
- A google search of reviews of Seth's books
Buy some books
Purple Cow: Transform Your Business by Being Remarkable
Short and fun, an easy intro into what it takes to get noticed.
Amazon Price: $14.25 (as of 10/12/2008)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The latest book. Marketers aren't really liars, they're storytellers.
Amazon Price: $16.29 (as of 10/12/2008)
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
I edited this book. 33 writers, all for charity.
Amazon Price: $13.57 (as of 10/12/2008)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
My first bestseller. About delivering anticipated, personal and relevant messages to people who want to get them.
Amazon Price: $16.50 (as of 10/12/2008)
Unleashing the Ideavirus
The most popular ebook ever, now in paperback.
Amazon Price: (as of 10/12/2008)
Free Prize Inside: The Next Big Marketing Idea
Underrated, I think. This is about HOW to get remarkable done.
Amazon Price: $13.57 (as of 10/12/2008)
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Perhaps my favorite book. Darwin wrote the foreword.
Amazon Price: $11.25 (as of 10/12/2008)
The Big Red Fez: How To Make Any Web Site Better
Easy but surprising stuff about your website.
Amazon Price: $9.56 (as of 10/12/2008)
The Guerrilla Marketing Handbook (Guerrilla Marketing)
The oldest book on this list. Still good stuff!
Amazon Price: $13.57 (as of 10/12/2008)
The New Book (plus one)
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 10/12/2008)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $10.15 (as of 10/12/2008)
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $16.29 (as of 10/12/2008)
Tribes: We Need You to Lead Us
Amazon Price: $13.57 (as of 10/12/2008)
Seth on YouTube
Go ahead and vote for your favorites.
Seth on Wikipedia
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. His blog is one of the most popular blogs in the world. Godin popularized the topic of permission marketing.
What the web is saying
- Should Blogs Have Comments?
- There are many bloggers who don’t allow comments on their blogs (i.e. Seth Godin), but personally I enjoy the community it promotes. I blog to help others learn to make money on their blog, so I want my readers to be able to tell me what they’re interests [...] Read more comments by Steven-Sanders
- Should Blogs Have Comments?
- [...] often will communicate back and forth amongst each other in the comment section with advice and emotional support. Some well-known bloggers, Seth Godin comes to mind, do not allow comments last time I checked (months ago). Talking AT readers on a blog [...] Read more comments by Lin Burress
- Should Blogs Have Comments?
- I think it depends on what you are trying to build. Take Seth Godin & his blog for example… By not allowing comments, he is forcing his community to talk (read: respond) to his posts in their own community (read: thier own blogs) This results a viral [...] Read more comments by Pete Williams
- Should Blogs Have Comments?
- [...] needs to have comments enabled. It’s just not Web 2.0. Emon answered: “Yes. Seth Godin’s is a prime example.” I actually would point to Seth Godin’s as the prime example of why a blog should have comments enabled. [...] Read more comments by Kyle Stich
- Do You Squidoo?
- I am not sure I have the answer to that. You have to ask Seth Godin. Read more comments by Sramana Mitra
- Should Blogs Have Comments?
- 1. Yes I have comments on both my personal & guitar blogs. I get feedback & I love hearing from people. 2. Yes, Seth Godin’s is a prime example. 3. I’ll skip ahead & say that if u do have comments enabled, don’t make people register. Especially when you’re[...] Read more comments by Emon
- Do You Squidoo?
- [...] seem interesting and when the page was created, google seemed to pick it up nicely. I do go there but only because i read Seth Godin. I have not quite been able to full develop the rationale for using the service, for us or our clients. Perhaps it may be [...] Read more comments by syamant
- […] long time readers know, we’ve got a bit of a love/hate relationship with Seth Godin. Seth is, of course, the voice of modern marketing for his […] Read more comments by Tribes: We Need You to Lead Us (Book Review of the Week-ish)
- Books You Need To Read To Succeed In Business
- [...] People" Napoleon Hill"The e-Myth Revisited" by Michael Gerber"Ready, Fire, Aim" by Michael Masterson"The Purple Cow" by Seth Godin "Selling to Big Companies" by Jill Kornath"The Four Hour Work Week" by Timothy Ferriss"Executive Briefing: The Power of [...] Read more comments by Corbin Links
- 9 Scientific Ways to Make Every Post More Contagious
- [...] you know; be clear and articulate. Or just let them spot you outdoors. - Put up a small barrier to entry. Seth Godin demonstrated this technique in his Triiibes launch, requiring preorder of a book, sight unseen. For zombies, boarding up windows and [...] Read more comments by Shawn McBurnie
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