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The easy way to get the big picture about the work and writings of Seth Godin
WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.
Seth's best blog posts from the last 2 years
You should write an ebook
12 points
Tribe Management
11 points
Understanding the funnel
10 points
The web doesn't care
7 points
Seven tips to build for meaning
6 points
Make something happen
6 points
How to create a great website
6 points
How to get traffic for your blog
6 points
Seth's Blog: Building an albatross
6 points
Looking for trouble
5 points
Starting over with customer service
5 points
The Long Tail and the Dip
5 points
One, a few, most or all
4 points
Permission Marketing
4 points
The intangibles
3 points
How to create a good enough website
2 points
What do you know?
2 points
Tribes!
Tribes: We Need You to Lead Us
Amazon Price: $11.99 (as of 01/08/2009)
This is my latest book, it ships in October. It's about leadership as a marketing tool.
How to avoid the Meatball Sundae?
First, you have to know what it is
Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:Meatball Sundae
A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Video and books
Here are five links to get you started
- The lens about my big book
- Tons of free samples from Small is the New Big
- "Broken" video at Google
- Free video I did at Gel. 20 minutes or so.
- Google talk
- This talk was at Google in February. 45 minutes or so.
- Ted Speech
- From four years ago.
- The Dip book lens
- My latest book, the fastest-selling one I've ever done. It's about quitting.
YES, lots of free ebooks
- Seth's ebooks at one place
- All of them. In one place.
- The new ebook
- Flipping the Funnel.
It's free and it comes in three handy editions. While supplies last... - Money for nothing, traffic ebook
- Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.
Yes, the action figure is real
And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.The Seth Godin Action Figure!
Pick your favorite Seth titles
Recent noteworthy posts
- Squid Soup
- First of a three part post about inertia.
- Different kinds of traffic
- Are you measuring what matters?
- Barry Bonds
- Sometimes, swinging for the fences is not the right strategy
- Can't vs. Won't
- Precise language can change the way you do things
- How to live with a great designer
- Things every marketer might want to know about how designers work.
ABOUT SETH
- Seth's official bio
- Background on his books, education and entrepreneurial activities.
- Squidoo
- Seth's new online venture. Hey! You're already here. Never mind.
- Seth in the Wikipedia
- Seth's biography in the Wikipedia.
SETH'S BLOG, THE LATEST POSTINGS
Fetching RSS feed... please stand bySETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)
- For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working. - One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
- Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.
- It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.
- The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
- The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
- Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
TOP 7 'SETH'S BLOG' POSTS OF ALL TIME
- Small is the new big
- How the net turns the advantage of the mighty upside down.
- Don't shave that yak!
- How to get things done.
- What makes an idea viral?
- How ideas spread. The short version
- Beware the CEO Blog
- Well, beware the bad ones, anyway.
- The new digital divide
- It's about attitude, not bandwidth
- Two kinds of writing
- For strangers and for friends, of course.
- Death plus a fine
- Just a photo
Contacting Seth
- Phone and stamps rarely succeed. Your best bet is to drop him an email--seth@squidoo.com
IDEAS THAT WORKED (and didn't work)
- Transplantation Journal
- An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
- Yoyodyne
- The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
- Zoomtone records
- Hi-rez, acoustic SACD record label. Didn't work. Not at all.
- Feedsters top 500
- Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.
FREE ebooks YOU CAN DOWNLOAD RIGHT NOW
- KNOCK KNOCK
- On web sites that work
- WHO'S THERE
- On blogs that work
- EVERYONE'S AN EXPERT
- On lenses
- UNLEASHING THE IDEAVIRUS
- The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
- THE BOOTSTRAPPER'S BIBLE
- Not available for a while, here it is again.
BONUS STUFF
- The Fast Company Papers
- Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
- But why is this lens in the third person?
- I'm not really sure.
- Recommended book list
- From All Marketers Are Liars
- SEMINAR!
- On June 15, 2006, Seth is hosting a seminar in NYC.
WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...)
- Technorati
- A search of recent comments in the blogosphere
- A google search of reviews of Seth's books
Buy some books
Purple Cow: Transform Your Business by Being Remarkable
Short and fun, an easy intro into what it takes to get noticed.
Amazon Price: $14.25 (as of 01/08/2009)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The latest book. Marketers aren't really liars, they're storytellers.
Amazon Price: $16.29 (as of 01/08/2009)
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
I edited this book. 33 writers, all for charity.
Amazon Price: $13.57 (as of 01/08/2009)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
My first bestseller. About delivering anticipated, personal and relevant messages to people who want to get them.
Amazon Price: $16.50 (as of 01/08/2009)
Unleashing the Ideavirus
The most popular ebook ever, now in paperback.
Amazon Price: (as of 01/08/2009)
Free Prize Inside: The Next Big Marketing Idea
Underrated, I think. This is about HOW to get remarkable done.
Amazon Price: $13.57 (as of 01/08/2009)
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Perhaps my favorite book. Darwin wrote the foreword.
Amazon Price: $17.95 (as of 01/08/2009)
The Big Red Fez: How To Make Any Web Site Better
Easy but surprising stuff about your website.
Amazon Price: $10.16 (as of 01/08/2009)
The Guerrilla Marketing Handbook
The oldest book on this list. Still good stuff!
Amazon Price: $13.57 (as of 01/08/2009)
The New Book (plus one)
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 01/08/2009)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $9.76 (as of 01/08/2009)
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $15.57 (as of 01/08/2009)
Tribes: We Need You to Lead Us
Amazon Price: $11.99 (as of 01/08/2009)
Seth on YouTube
Go ahead and vote for your favorites.
Seth on Wikipedia
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.
What the web is saying
- My Books On Personal Development
- [...] - Brian Tracy Buying Trances - Joe Vitale Small is the new Big - Seth Godin Unleashing the Idea Virus - Seth Godin All Marketers are Liars - Seth Godin George George Fouries last blog post..How to promote your MLM Business [...] Read more comments by George Fourie
- 3 Easy Ways to Write with Style
- [...] grew up on that. There's something poetic about it. Poetically insightful. What surprised me is when I read The Dipp, by Seth Godin, is I kept thinking how Dr. Suessishly insightful. It read simply. It read fast. It stuck well. How cool is that [...] Read more comments by J.D. Meier
- Social Media excels at making things happen indirectly
- [...] -term strategy. Advertising and indirect communication make for wonderful storytelling. I currently live in a small town and it provides a great education in marketing/storytelling. Living in one reminds me of Seth Godin's book, All Marketer's Are Liars.Read more comments by John Michael Cannon
- What Storytellers Can Do In Real Time
- Like Seth Godin would say all marketers are great story tellers. Put this in real time and you've got people hooked to see what story your going to tell next. This is the great thing about transparency; it's all live.Read more comments by @MattWilsontv
- Si fa presto a parlare di Social Media
- di eretici parla anche seth godin nel suo ultimo libro, Tribes.Read more comments by [m]m
- Question of the Day
- Seth Godin and Smashing MagazineRead more comments by Michael Schutz
- How To Become a Better Blogger
- As what Seth Godin said, "The mistake most blogs and books make: they are about the writer, not the reader."Read more comments by Yan
- FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter
- I follow most of these, but I'll ask you the follow up question, being do you follow people like Seth Godin, who not only doesn't follow almost anyone on Twitter, but also doesn't even allow comments on his blog, let alone wants to spend [...] Read more comments by Mitch
- Author John King On Understanding Your Tribe
- Tribal Leadership came out in January of 2008, while Seth Godin's came out in October. Godin stated in the acknowledgments of Tribes that he not only thought it had a terrific title, but that he recommended his readers pick it up. The contents of this [...] Read more comments by Kyle Bylin
- Design Decisions: Saying more in less space on the new Highrise site
- You know you've made it when Seth Godin is handing out advice in your blog comments. Seth Godin! Awesome.Read more comments by MattH
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