Teleseminar Tips and Tactics That Bring Home The Bacon

Teleseminar Tips and Tactics

What is a teleseminar and how can you put one on that runs smoothly? Follow these steps to knowing how to put on a successful teleseminar and what resources you need to put one on.

What is a teleseminar?

Teleseminars are a great way to promote your product, service, or to educate your clients and customers about a specific topic. It is one of the fastest, easiest and most economical way to increase your sales and establish your credibility in your subject area.

They are also know as teleconferences, teleclinics, and telecalls.

The way it works, is that everyone calls into a bridge line. The bridge line allows everyone to hear everyone else, like 3-way calling, only with larger numbers. Most conferencing services have it set up where you, as the moderator have control over muting the call or not. If the call is muted, then only the moderator can speak, if the call isn't muted, then anyone can speak.

Teleseminar or teleconference calls can last from 30 minutes to 6 hours, depending upon the type of teleseminar. Some teleseminar moderators will have the call recorded for later use, and may have a transcript of the teleconference created.

Lastly, the content in the teleseminar should serve a purpose, such as to solve a problem for, or to educate the listener. Read on for more tips!

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Your Steps to Hosting a Successful Teleseminar

If you follow these steps, you should improve your success rate in hosting a teleseminar. How do you know when you are successful? When you have met your goals!

Determine your subject and target audience. What level of education do they have in the subject you will be teaching? Is your teleseminar to educate, problem solve, or to go over case studies?
Determine if you are going to charge for this teleseminar or if it will be free. Typically, if this teleseminar is free, you are going to want to promote another product or service of yours, or a business partner's. If the teleseminar is a paid teleseminar, then you won't promote as vigorously another product or service.
Research your content for your teleseminar. - The best way to know if you are going to deliver what your target audience wants to know is to know what they want to know. Research differernt groups such as groups.yahoo.com, or groups.google.com and see what questions people are asking in these groups, and see what questions are getting answered, and how they are getting answered. Then you can offer something slightly different, and focus on a different angle.
Create a timeline. The length of your teleseminar will be determined by the number of questions/problems you cover. The average calculation is to spend about 5 minutes per tactic or question. If you go faster than that, then your audience won't pick up the information you are trying to deliver.
These next steps are for the teleseminar itself.
You will probably want to record this teleseminar and perhaps create a transcript. There are transcription and teleseminar recording companies that you can research online. Some links are provided in the section below.
Before the teleseminar starts, do a roll call of the main speakers, or if applicable, of the attendees on the call. It will give you a good idea of the kind of diversity you have in your audience. If you need to make last minute changes because of the audience makeup, be prepared for this.
Start your teleconference on time.
Introduce yourself and why you are a subject matter expert. - Give a little bit about your background. Don't spend more than 1 minute on this because people are here for the information, not to hear your life story.
Begin with telling everyone how the teleseminar came to be. This will give the attendees a reference with which they can use the information they are about to receive. It can be in the form of a short simple story. Make it interesting and personal so your audience can relate to you.
Begin the main content. Take breaks about every 30 minutes or so. Have people stand up and shake their hands and arms to get the blood moving again. You can ask if there are any questions at this point, but be careful. If there is a large audience, you may get bogged down with questions, and it may be better to take them all at the end. Or you could just take 3 questions and then move on.
At the end of the teleseminar, summarize the information, and introduce your product or service that you are promoting. You will have higher conversions if your product or service is an extension of the content in the teleseminar. If it is something completely different, you will have very poor results. You should create a special page for this offering.
Ask for testimonials. You can offer a bribe in exchange for testimonials such as the teleseminar curriculum.
Thank your attendees, and subject matter expert and end the call. You can then pick up your recording and send it to your transcriptionist. You can also take questions here if you have that kind of teleseminar call.

Teleseminar Articles

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Want to find out more about how teleseminars work? You can listen in to one of these teleseminars and get a better idea of how they work. Some of them are free and some of them cost money.

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Let us know what you think! We would love to hear your feedback!

KathleenGageSpeaker

Excellent lens. Great information for all levels of teleseminar interest.

Kathleen Gage
The Street Smarts Marketer

Posted August 16, 2008

anilg

You have a great lens with lots of valuable information. To know how to make money online from various resources on the internet, visit my lens.

Posted June 10, 2008

blujeanmomma

I've attended many teleseminars and often wondered what the steps were to put one together - you've answered my questions.
Great info - very informative lens!

Posted June 08, 2008

Nick_Sutton

Thanks for the len. Cool stuff and quite insightful. Nick Sutton :-)

Posted May 27, 2008

persuasionartist

Great lens, plenty of juicy teleseminar info to sink my teeth into before I began teaching online courses
-Bill

Posted May 20, 2008

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Teleseminar Tips and Tactics That Bring Home The Bacon

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